Figuring out why small group ministries fail is not complicated. There is a short list of simple mistakes that sink small group ministries.
5 Simple Mistakes that Sink Small Group Ministries
1. Allowing the senior pastor to delegate the role of small group champion. It may seem logical to delegate the role of small group champion to the small group pastor. After all, why have a small group pastor if not to be the champion? This simple mistake may seem logical, but when this is allowed to happen you announce to everyone that being involved in a small group is an add-on activity. You also fail to take advantage of the most influential voice in the church. See also, Rethinking the Role of the Small Group Pastor and Your Senior Pastor as Small Group Champion Leads to a Church OF Groups.
2. Adding members to existing groups instead of starting new groups. It seems like the right thing to do, doesn’t it? After all, don’t you have a commitment to help small group leaders succeed? Why shouldn’t you provide a steady stream of new members to existing groups? There are at least two very good reasons. First, prioritizing launching new groups is a key to building a thriving small group ministry. Second, it is actually counter productive to add new members to existing groups. Once a group has been meeting longer than about three months it becomes increasingly more difficult for a new member to break through the nearly impermeable membrane that forms. Only the most brazen extroverts, experienced party crashers, and friends of current members succeed. Everyone else finds breaking into the clique too difficult. See also, Top 5 Ways to Start New Groups. Lots of New Groups and Critical Decision: Add Members to Existing Groups vs Starting New Groups.
3. Starting new groups without providing a coach. While building an effective coaching structure is definitely a challenging part of building a thriving small group ministry, providing someone with experience to walk alongside every new leader is an important key to sustaining the new groups you launch. Failing to provide a coach to guide every new leader is a simple mistake that sinks many small group ministries. You can start as many new groups as you’d like, but if you can’t sustain a high percentage of what you start your ministry will not grow. See also, 5 Steps to Sustaining the New Groups You Launch.
4. Calling everything a small group. In order to invite unconnected people to something more than an opportunity to develop friendships, what you invite them to must be something that provides the essential ingredients of life-change. Unless everything you call a small group provides the essential ingredients of life-change, you will often send unconnected people in the wrong direction, connecting them to programs that detour them from where they need to go. See also, Groups of All Kinds and the Essential Ingredients of Life-Change.
5. Promoting small groups on an annual basis. If the annual emphasis for small group ministry (alongside the annual emphasis for volunteering, student ministry, children’s ministry, foreign missions, local outreach, etc.) is the only time you talk about or promote the importance of being connected to a group, you will never build a thriving small group ministry. In fact, one of the most important reasons explaining Saddleback and North Point’s success at connecting such high percentages of their adult attendance to groups is that they never stop talking about small groups. See also, Top 10 Reasons Saddleback Has Connected Over 130% in Small Groups.
Recognize any of these mistakes in your own small group ministry?
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