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Leading Your Organization Through Difficult Financial Times

5) Don’t panic. Remember that the newspaper and evening news increase sales during times of controversy and uncertainty because that’s what generates readers and audiences. It’s why they rarely show the positive side of what’s happening—on any subject. You should be using your pulpit or platform to be inspiring, and encourage people to see God’s hand working in a much more important way. Because they sure won’t see it in the media.

Your goal this year is to discover new avenues your audience or congregation prefers to communicate through. We need to expand from simply TV and direct mail response to online, email, social media and other interactive ways our audience can connect with you. This isn’t a fad, and it’s growing. So focus on helping your organization navigate this divide.

Others can panic if they want to, but I’m looking at this year to be the year you break through and impact the culture.  

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Phil Cooke, Ph.D, is a filmmaker, media consultant, and founder of Cooke Media Group in Los Angeles, California. His latest book is “Ideas on a Deadline: How to Be Creative When the Clock is Ticking." Find out more at philcooke.com.