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10 Tricks to Getting Your Emails Read

If you want none of your emails read, read my post HERE. But, since you’re reading this post, my guess is that you would prefer an increasing amount of your virtual letters to be read and acted upon. Am I right?

Whether you like it or not, you’ve got to send emails.

On a daily basis, I’m sending and receiving hundreds of emails. And when I send an email I hope it gets read. I spend time crafting exactly what I want to say. I take out the extraneous. I boil it down to the essentials. And I hit “send.”

If you put time into an email, you expect people to read it too, right?

10 Tricks to getting your Emails Read

Bold the things you want read. Understand that every word won’t be read. By “bolding” the important words, you ensure that they’ll be read.

Start your email with the most important things. Again, assume people won’t read ever word.

Leave an action statement at the bottom. Many times, people will read the first few sentences and the last few. Make sure you catch them before they hit “delete.”

Break your email into two sections: short and long. Be explicit with what you’re doing. In the “short” section, just give bullet points. No explanations, just the facts. In the “long” section, elaborate on each point a little bit, giving people more details if they want to read more.

Include your main point in the subject line. 

Include an action step in the subject line. This may not guarantee that your email will be read, but it will ensure that what you want done because of the email gets done.

Use numbered lists. People are more likely to read your email if they know that there are only __ points in it. Lists are magical.

Less is more. Keep your emails under 250 words. Anything more deserves a phone call. Or a cup of coffee. Or both.

Cc their superior. This is a ninja move. It could get you what you want. But it could get you enemies just as quickly.

Never FWD junk email. Never. It breaks trust rather than building it.

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benreed@churchleaders.com'
Ben Reed is the small groups pastor at Long Hollow, a multi-site church in the Nashville, TN, area. He holds an Mdiv from Southern Baptist Theological Seminary. Ben is also an avid coffee drinker and CrossFitter, but not at the same time. Catch up with Ben at BenReed.net. In his book, "Starting Small: The Ultimate Small Group Blueprint," he helps leaders through the process of putting a small group ministry together and creating a place where people belong so they can become.