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Wal Mart, Customer Service, and Your Church

When I think of customer service, I don’t instantly think of Wal Mart.

In fact, when I think of Wal Mart, I think of two things:

Typically, customer service hasn’t jumped out of the aisles to scare me at Wal Mart. Until recently.

I was looking for aluminum baking pans. I went up and down the grocery aisles. Looked at every end cap. Even walked through the milk area twice thinking maybe I’d missed them.

Asking for help

Then I broke a cardinal man-code. I asked for help from a Wal Mart associate. Thinking the pans were somewhere in the grocery section, I asked someone who was working in that section, stocking shelves.

I instantly felt guilty for asking them. They were in the middle of something else, deeply engrossed in unpacking and stocking cans of something. I knew I was a distraction from him accomplishing his job.

“I’m sorry to bother you…really, I know you’re working on something else. But could you point me in the direction of the aluminum baking pans? I can’t find them anywhere. Just point me in the general direction and I’ll get out of your hair.”

I must have had a wince on my face, anticipating a pair of rolling eyes, sharp tone, and general disdain.

But I got none of those. In fact, I got exactly the opposite.

“No bother at all.” she said.  ”I am 99% sure I know where they are. Let’s go find them together.”

So the employee walked me across the store, away from the grocery section (I’m dumb…I know), to the home goods aisles, and right to the aluminum baking pans.

“Wow. Thank you so much!” I said.

“No problem at all. Glad to help.” she returned.

I was floored. And felt valued. And I found what I was looking for.

And in the process, my feelings about Wal Mart, which weren’t necessarily negative in the first place, took a drastic turn upwards. Suddenly, this store became a store that valued me, a customer. I may have gone in for the discounts…but I’ll return because of the stellar, friendly, customer-focused customer service.

Customer service and your theology

I began to wonder if we treat people like this on Sunday mornings in our local churches. Especially staff members.

It’s easy to feel like we have more “important things” than helping someone find a different classroom. Or find the welcome desk. Or get information about another ministry. Our role is much “bigger” and more “important” than that…we preach, we lead children’s ministries, and we equip volunteers. We set up hallways, hang banners, and operate the computers. We don’t have time for little things like, “Do you know where the baby dedication happens today?

We quickly forget that, though our roles are important, it’s the people that we’re called to serve that are vital. Creating lasting, memorable experiences is unbelievably important in our churches. The experience someone has on a Sunday morning doesn’t trump the Gospel…it fleshes the Gospel out.

You can help someone have a better, more beautiful picture of Church by the way you serve them, instead of just handing them off or pointing them in another direction. The way you carefully and skillfully and patiently lead guests has lasting impacts on the health of your local church.

The way we treat others reveals our theology.

We serve a God who is infinitely patient and gracious with us. To love others any less is cheapening grace.

“The Lord, the Lord God, compassionate and gracious, slow to anger, and abounding in lovingkindness and truth.” – Exodus 34:6


When guests leave your church, do they feel valued?

When someone needs help, do they feel like they’re a burden on you if they ask?

Have you ever gotten so engrossed in your specific ministry that you were bothered when asked for a little help?

Is your church more “product” focused than “people” focused?

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Ben Reed is the small groups pastor at Long Hollow, a multi-site church in the Nashville, TN, area. He holds an Mdiv from Southern Baptist Theological Seminary. Ben is also an avid coffee drinker and CrossFitter, but not at the same time. Catch up with Ben at BenReed.net. In his book, "Starting Small: The Ultimate Small Group Blueprint," he helps leaders through the process of putting a small group ministry together and creating a place where people belong so they can become.