Improve Your Small Group Lobby Presence

It’s a common practice for churches to have a regular place in their lobby to promote small groups.  What’s less common is making excellent use of those spaces.  A mishmash of plain 8.5″ x 11″ printouts, stacks of cards, a few curriculum examples, and interest forms are common sights on small group tables in church lobbies.  Stunning, well-organized small group kiosks are far rarer.

One way to improve your small group lobby presence is to utilize full-color cards for each small group. When people can see groups represented in a consistent, quality, visually pleasing way, they will be more naturally drawn to the small group kiosk.  The problem with this is that making these cards can be an administrative nightmare.  Managing/resizing photos, checking for typos, printing cards, cutting cards, and keeping them stocked is extremely challenging.  What if you could have your cards without the administrative headaches?  You can.

At New Life Bible Church, we’ve created an interactive group invite card PDF form that you can e-mail to your group leaders for them to fill out and print.  By shifting your focus from administering cards to leading groups to make their own cards, you free up much of your own valuable time.  Simultaneously, you empower group leaders to take ownership of marketing their own groups.

At our church, we ask all of our leaders to fill out, print, and cut their own cards.  Then we ask them to place the cards on the lobby kiosk below the day of the week their group meets.  Group leaders who have “full” groups don’t print cards, but group leaders who are actively searching for new people take advantage of the system.  This guarantees that only groups wanting more people are the ones being marketed and that people looking for groups find nice-looking information that is completely up-to-date.

Is this the perfect system?  Of course not.  Every system has its flaws.  That’s why it’s important to remember that it’s never a matter of picking the perfect system; it’s a matter of picking your problems.

Go ahead and download the invite cards and give them a try.  If these aren’t for you, see about making ones that fit your needs.  We used Adobe Designer to create these.  The links below are for the invite cards in four different colors and the instructions that we send to our leaders.  Then a photo of the kiosk follows.

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Alan Danielson
Alan Danielson is the Lead Pastor of a church that’s probably a lot like yours. New Life Bible Church is a church of a few hundred people, but not long ago he was on the executive staff of Life.Church in Edmond, OK. Now, along with pastoring New Life, Alan is a consultant and has worked with many of America’s largest churches. Despite this, Alan has a passion for the small church. That’s why he lives by the personal conviction that no church is too small for him to work with. Alan founded Triple-Threat Solutions to help leaders of and churches of all sizes grow. Learn more from Alan at http://www.3Threat.net.