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5 Keys to Avoiding a Church-Wide Campaign Disaster

Want to connect more people this fall than ever before? Start a big wave of new small groups? Reach your community? Take your congregation on a faith-deepening journey?

Maybe you’re already thinking this way, but there is nothing more powerful than a well-conceived, well-executed church-wide campaign. Nothing else even comes close. Nothing.

Still…not every church-wide campaign delivers.

For every home run, there are probably a few foul balls and a strike out with the bases loaded. Everyone wants to hit a home run. No one walks to the plate hoping to just make contact. Everyone desperately hopes to avoid striking out.

5 Keys to Avoiding a Church-Wide Campaign Disaster

1. Choose a topic that connects with the people you hope to connect.  

This might seem like a no-brainer, but I can’t tell you the number of church-wide campaign autopsies where the main finding is that a topic was chosen that only appealed to the usual suspects.  

2. Focus the promotional spotlight on the upcoming campaign.

(And only the campaign.) This is often at the heart of campaigns that miss.  

If you want to hit a home run, you cannot promote options. You can’t promote the buffet. If you want to maximize the impact of the campaign, you need to give your full attention to recruiting hosts in August and then turn around and give your full attention to challenging every member to participate in September.  

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Mark Howell serves as Pastor of Communities at Canyon Ridge Christian Church in Las Vegas, NV. He founded SmallGroupResources.net, offering consulting and coaching services to help churches across North America launch, build and sustain healthy small group ministries. He spent four years on the consulting staff at Lifetogether and often contributes to ministry periodicals such as the Pastor's Ministry Toolbox and ChurchCentral.com.