4 Must-Know Church Marketing Secrets

1. Church Marketing isn’t a line item on your budget.

    • It’s not a group or committee of volunteers.
    • It’s not what you do at Easter and Christmas.
    • It’s not fliers, brochures, mailers, or even your Web site.
    • Marketing is the sum total of everything your church does.
    • Every phone call a staff member takes is marketing.
    • Everything you write for your church Web site is marketing.
    • Every usher, greeter, and children’s worker is marketing.
    • Every word your pastor says [or doesn’t say] is marketing.
    • Every e-mail interaction someone has with a member of your church staff is marketing.
    • Every person who attends your church is church marketing.
    • Everything your church does is church marketing.
    • The challenging part of all this is how much of it is out of our control.
    • We can try to manage perceptions, set standards and expectations, and create compelling media and slick brochures, but it’s everything everyone else does that truly markets your church.
    • Church marketing is a team effort that’s not on the shoulders of a single person or department in your church, but the collaborative efforts of everyone (paid staff, volunteers, and attendees) that ultimately defines your church marketing.
    • What message are the experiences people have with your church communicating?
    • What does your marketing say about you and your church?
    • What different aspects of people’s experiences with your church need to be reworked?
  • Is there a disconnect between what you say and what people experience?
  • Where are the gaps in your church marketing?
  • Have you ever wondered what it would be like if Starbucks marketed like a church?

Read Marketing Secret #2 >>

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Tim Schraeder is a church communications guy who is passionate about seeing the Church communicate and tell its story more effectively. For over 10 years he’s served churches as a communications director, most recently serving on staff at Park Community Church in Chicago. He presently serves as the co-director for the Center for Church Communication and is a branding and communications consultant with Church Solutions Group, working with churches and organizations across the country.