1. Church Marketing isn’t a line item on your budget.
It’s not a group or committee of volunteers.
It’s not what you do at Easter and Christmas.
It’s not fliers, brochures, mailers, or even your Web site.
Marketing is the sum total of everything your church does.
Every phone call a staff member takes is marketing.
Everything you write for your church Web site is marketing.
Every usher, greeter, and children’s worker is marketing.
Every word your pastor says [or doesn’t say] is marketing.
Every e-mail interaction someone has with a member of your church staff is marketing.
Every person who attends your church is church marketing.
Everything your church does is church marketing.
The challenging part of all this is how much of it is out of our control.
We can try to manage perceptions, set standards and expectations, and create compelling media and slick brochures, but it’s everything everyone else does that truly markets your church.
Church marketing is a team effort that’s not on the shoulders of a single person or department in your church, but the collaborative efforts of everyone (paid staff, volunteers, and attendees) that ultimately defines your church marketing.
What message are the experiences people have with your church communicating?
What does your marketing say about you and your church?
What different aspects of people’s experiences with your church need to be reworked?
Is there a disconnect between what you say and what people experience?
Where are the gaps in your church marketing?
Have you ever wondered what it would be like if Starbucks marketed like a church?