- Don’t be lazy when you choose images for your Web site or illustrations for print projects.
- Don’t assume that “a picture is worth a thousand words” when you need to use words to explain what meaning you want people to get from it.
- Take time to read the tags on images if you do a search for them or are scrolling through selections. The tags help you understand how many people would view the image.
- Be sure that you don’t choose something with a questionable meaning–this doesn’t mean only immoral or inappropriate, but don’t choose something confusing.
- If the image isn’t clear, use a caption.
- Use a caption when possible in all pictures you use with articles.
- Get a second opinion of people outside the church, if they are your primary audience.
- Be open to comments and criticism.
- Pray for wisdom and insight in choice, use, and caption writing.
- Laugh at yourself, forgive yourself because no matter how hard you try, we’ll all fall in love with an image that means everything to us and totally confuses our audience.
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