7 Tips for Better Social Media

Make connection your primary social media goal.

Sure, deep thoughts and Scriptures are important, but study after study has shown that people use social media to engage with others. That means discussion, not monologue. Save the sermon for Sunday morning.

Turn YouTube into a revival portal.

Post videos of the good things happening at your church as a witness to God’s goodness.

Take advantage of online outreach tools.

Web sites such as StickyJesus.com, InternetEvangelismDay.com, and ChurchMarketingSucks.com will help you maximize your tech time.

Develop church wide social media guidelines.

The best—and worst—thing about social media is it’s a free marketing tool anyone can use. Make sure your pastoral staff and leaders have a clear vision for social media’s purpose in your church. Even better: Hire a social media pastor.

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Outreach magazine provides fascinating stories, field-tested ideas, and insights for effective church outreach. Awarded both secular and Christian recognition for excellence in content and presentation, Outreach magazine serves as a fresh stream of practical resources and tactics for pastors, lay leaders, and ministers in all areas. Outreach magazine also publishes the widely sought Outreach 100 issue, annually featuring the top 100 largest and fastest growing churches in America. Personalities featured on the cover of past issues include Erwin McManus, Franklin Graham, Josh McDowell, Dan Kimball, Francis Chan, and others.