The people whose names you filled in after these questions are the ones we must pay attention to; they’re the people who are going to do the most with the opportunities that come their way. They create trust.
Blueprints vs. Renderings
Architectural renderings look great, but they can’t build buildings. Blueprints can. Blueprints aren’t as sexy as renderings, but they create steps to success.
Stay focused on the fundamentals. Without them, we have a lot of sparkle but very little substance. Idea fundamentals remind us to ask if our ideas communicate our desired story. Do they create emotion? Do they force conversation or questions? Will people like and connect with our ideas?