Home Worship & Creative Leaders Articles for Worship & Creative 6 Ways to Create a Consistent Church Brand

6 Ways to Create a Consistent Church Brand

3) Design consistency.

If you don’t stay consistent, you might as well tell your audience that you really don’t know what you’re doing.

4) Be relevant.

This does not mean play Lady Gaga in your church because she’s the most followed person on Twitter. Being relevant to your community may mean you teach them to be better parents or how to help a neighbor.

5) Great companies and brands tell stories.

God has given everyone a story. Every great story has a story of redemption, a story of grace. Tell your story, and then tell the greatest story.

6) It isn’t about you.

What does this all mean?

Grasp what your community wants and needs, and you can become a great brand. What problems are you solving for your community? On a practical level? It’s been too long since the church has asked this question.

If you want to make your brand successful, remove YOU from the center and put your focus on what your community’s needs are. They are speaking louder than words. Through their art, their dance, their protests, their crimes. The full presentation from Orange can be downloaded here

1
2
Previous articleJoshua Harris: Don't Chase the Latest Thing
Next article5 Ways to Make Evangelism a Priority Right Now
mmckee@churchleaders.com'
Matt McKee is a speaker, writer, strategist and entrepreneur. Formerly with Fellowship Church in TX he now leads a company, R04R, focused on mobile apps and social media for churches. McKee resides in Atlanta where he also writes a curriculum for leaders called YouLead published by Orange.