3) Design consistency.
If you don’t stay consistent, you might as well tell your audience that you really don’t know what you’re doing.
4) Be relevant.
This does not mean play Lady Gaga in your church because she’s the most followed person on Twitter. Being relevant to your community may mean you teach them to be better parents or how to help a neighbor.
5) Great companies and brands tell stories.
God has given everyone a story. Every great story has a story of redemption, a story of grace. Tell your story, and then tell the greatest story.
6) It isn’t about you.
What does this all mean?
Grasp what your community wants and needs, and you can become a great brand. What problems are you solving for your community? On a practical level? It’s been too long since the church has asked this question.
If you want to make your brand successful, remove YOU from the center and put your focus on what your community’s needs are. They are speaking louder than words. Through their art, their dance, their protests, their crimes. The full presentation from Orange can be downloaded here.