Home Worship & Creative Leaders Articles for Worship & Creative Let’s STOP Calling It “Social Media”

Let’s STOP Calling It “Social Media”

Relational media works for brands and organizations looking to communicate with their client base.

Savvy organizations know the future belongs to those who can create meaningful online connections with their people.

The days of organizations renaming nameless, faceless blobs are over. Relational connections are the new currency.

Real-time media works for organizations looking to communicate with an audience in, you guessed it, real-time.

David Meerman Scott coined the phrase, and I think it’s brilliant. (Although his phrase deals more with marketing, it has the same application here.)

A zenith moment in real-time media came during SuperBowl XLVII with the infamous Oreo ad.

Live media works for conferences or events seeking to communicate and publicize their event as it happens.

This is where live tweeting and live blogging come into play. I’ve had quite a bit of experience in this field, and the popularity for this type of “media coverage” will only increase.

Event promoters know the value in simultaneously providing value for those who could not attend the conference, and ensuring, through solid content, they do not miss the next event. Live media provides a small peek behind the veil, ensuring those on the outside say to themselves, “I wish I was there!”

Our Children Will Thank Us.

“Social media” as a general term will work for some time, but our children will look back on it the same way we warmly mock Zach Morris’ cell phone in Saved by the Bell.

At the time, we all thought Zach was so cool for having a phone (a cellular telephone device!) in school. Now, it simply looks like he’s talking into a brick with an antenna attached to it.