9 Tips to Improve Your Church Welcome Segment

7. Dress appropriately in your church welcome.

This might seem silly, but it’s important.

If your church is informal, you should not wear a suit in the welcome. If your church is mostly white-collar families (like Watermarke), dress like them.

Your attire communicates something to your audience.

In my example, I wore a tie with an untucked shirt. That’s me. I was comfortable, except for the skinny’ish jeans I was wearing. Don’t try that if you can’t pull it off. I lost 25 lbs. before I tried! But jeans matter. Style matters. We are a pretty hip church, and I represent who we are.

Be you, but be the best-dressed version of you for your audience.

8. Be likable in your church welcome.

I’m not sure how to coach this. I’m not even sure if I always accomplish this. But I know it’s really important.

I try to smile a lot. I try to be energetic. I try to connect through humor and relevant information.

But in the end, be a person they like.

9. Let your best communicators communicate in your church welcome.

I saved this for last because it’s the one most churches seem to ignore. If you are the leader, but you’re not the best communicator, then you should step aside during the welcome.

The primary purpose of the church welcome is navigation, not vision-casting or preaching.

Sure, vision is always centric (hopefully you saw that in my example), but navigation and tone is the primary purpose of the welcome. So put your best communicators on the platform during this segment.

How about that? Nine things to consider for a three-minute segment of your service. I told you we were hypercritical! Like you, I believe anything that matters should be evaluated and improved, and the welcome segment certainly fits this description.

If you communicate in the welcome segment or have seen it done really well (or poorly), go ahead and contribute to the conversation.

What did I miss? I’d love to know so I can improve what we do at Watermarke! Thanks in advance for sharing your ideas.

Read this next: How Does Your Church Welcome Church Visitors?

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Gavin Adams
Gavin Adams believes the local church is the most important organization on the planet and he is helping to transform them into places unchurched people love to attend. As the Lead Pastor of Watermarke Church, (a campus of North Point Ministries), Watermarke has grown from 400 to 4000 attendees in five years. A student of leadership, communication, church, and faith, Gavin shares his discoveries through speaking and consulting. Follow him at @Gavin_Adams and at gavinadams.com.