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Pastor’s Toolbox: Use Facebook To Grow Your Church

  • Promote Content To People Who Visited Your Church’s Website  

    If you put a little bit of code on your main church website, you can build a custom audience inside Facebook of people who have visited your website. How would you use this? Imagine displaying Facebook ads only to people who have visited the “I’m New Here” page of your website? Not only is that a great way to spend money on the right ads, it’s a powerful way to connect with potential attenders. We include training on Facebook retargeting in our Content Marketing for Churches course.

  • Build An Online Mailing List Of Those In Your Community – 

    One of the best ways to use Facebook is to produce free content (we call them giveaways) and offer it to people online in exchange for their email address. Then you schedule a series of automated emails to create conversations and offer more help. Imagine having an email list of thousands of people who live in your community who you can email about special church events.

  • Once again, if you want to learn more about using content marketing in your church, check out ourr site at ChurchFuel.  After you implement these suggestions, let us know the results.

     

    This article about a pastor’s toolbox originally appeared here, and is used by permission.