Home Worship & Creative Leaders Articles for Worship & Creative 6 Reasons Why Email Beats Social Media for Church Communications

6 Reasons Why Email Beats Social Media for Church Communications

Now, don’t get me wrong … I’m still a fan of social media. I think a well-executed plan on these networks can help your church push its mission forward. But you need to start with a robust email strategy first. I’d love to hear your thoughts!

14 Fast Facts About Email as a Communications Tool

44 percent of email recipients made at least one purchase last year because of a promotional email. (Convince & Convert)

33 percent of email recipients open email based on the subject line alone. (Convince & Convert)

Subject lines fewer than 10 characters long had an open rate of 58 percent. (Adestra)

Personalized subject lines are 22.2 percent more likely to be opened. (Adestra)

64 percent of people say they open an email because of the subject line. (Chadwick Martin Bailey)

7 in 10 people say they made use of a coupon or discount from a marketing email in the previous week. (Blue Kangaroo)

56 percent of businesses say they plan to increase their use of email marketing in the next year. (The Small and Midsize Business Email Marketing Survey 2013)

27 percent of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)

1 in 2 marketers use animated gifs in their email campaigns. (Experian)

40 percent of business-to-business marketers rated the leads generated by email marketing as high quality. (Software Advice)

For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)

82 percent of consumers open emails from companies. (Litmus)

64 percent of decision-makers read their email via mobile devices. (TopRank)

By 2016, 4.3 billion people will have an email address. (The Radicati Group)