Now, don’t get me wrong … I’m still a fan of social media. I think a well-executed plan on these networks can help your church push its mission forward. But you need to start with a robust email strategy first. I’d love to hear your thoughts!
14 Fast Facts About Email as a Communications Tool
• 44 percent of email recipients made at least one purchase last year because of a promotional email. (Convince & Convert)
• 33 percent of email recipients open email based on the subject line alone. (Convince & Convert)
• Subject lines fewer than 10 characters long had an open rate of 58 percent. (Adestra)
• Personalized subject lines are 22.2 percent more likely to be opened. (Adestra)
• 64 percent of people say they open an email because of the subject line. (Chadwick Martin Bailey)
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the previous week. (Blue Kangaroo)
• 56 percent of businesses say they plan to increase their use of email marketing in the next year. (The Small and Midsize Business Email Marketing Survey 2013)
• 27 percent of consumers were more likely to say their favorite companies should invest in more email. (ExactTarget)
• 1 in 2 marketers use animated gifs in their email campaigns. (Experian)
• 40 percent of business-to-business marketers rated the leads generated by email marketing as high quality. (Software Advice)
• For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
• 82 percent of consumers open emails from companies. (Litmus)
• 64 percent of decision-makers read their email via mobile devices. (TopRank)
• By 2016, 4.3 billion people will have an email address. (The Radicati Group)
