Have you used Facebook ads for your ministry and/or non-profit? How did it go? Was it actually worth the time and investment?
I’ve used it a few times for various properties and I’ll admit that the return was quite limited. But here’s a story and example of how it was used well and had a healthy “return.”
The advertisement for some Christmas productions were shown nearly one million times, clicked 600 times, and cost $475 dollars. 144 tickets were reserved from the productions and one of the families is now active in the local church’s small group.
Sounds like a “win,” right? What’s your take?