When you leverage organizational strength to release a decentralized network, communication can get messy. The question isn’t about whether or not there’s value to structure but about re-discovering where and how much of that structure is essential to equipping unstoppable, organic multiplication.
In the midst of a strategy shift myself, I’m being stretched to discover and champion new approaches that keep corporate communication lines untangled as we diversify. I spent just a few minutes at the AND Conference sharing a short list of intentional principles that are helping us.
- Connect multiple areas to operate as part of a larger family
- Link to content that already exists
- Cultivate common ground
- Share the narrative
Here’s my speaker notes for a little more depth and context.