The Shame of Today’s Church?

No, it’s not marketing. Not mega-churches. Not theology-lite.  Not flashing lights or rock bands.  The greatest shame of the church today is that as church members, we don’t bring our non-believing friends.  Evangelical churches in the third world are exploding – all without marketing, hip pastors, video screens, or multilevel parking.  They’re growing because people are bringing their friends.  We have to remember that we’re telling the greatest story ever told, but if no one’s listening, we’ve failed.  I think the question we’ll get when we arrive in heaven won’t be why didn’t you buy the latest video cameras, or hire a better graphic designer, or install the latest HD screens in the sanctuary.   More likely, it will be why you didn’t take the time to share the gospel with your neighbor and invite them to church….

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Phil Cooke, Ph.D, is a filmmaker, media consultant, and founder of Cooke Media Group in Los Angeles, California. His latest book is “Ideas on a Deadline: How to Be Creative When the Clock is Ticking." Find out more at