If your pastor is new to Twitter or hasn’t found a good rhythm of how to use it, try my 30/50/20 rule for Pastors on Twitter:
30% message application: drop hints in your weekend message that you’ll be tweeting life application from the sermon topic every day for the upcoming week.
50% family/personal life: people want to feel like they know their pastors. Since you live in a glass-house anyway, offer them the view you want to share as you live life transparently.
20% inspiration/information (including ReTweets): You don’t have all the answers, and you’re learning, too. Be human and share what’s inspiring/challenging you and who you’re learning from.
