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Twitter Hits Milestone, Lifespan of Links, and New Stat Report

Twitter announced recently that they have 100 million active users. They have 200 million registered users and half of their active user base check Twitter daily.

Bitly, the popular link shortening service, has an interesting blog post about how long the links we share “live” online. The half life of a link on Twitter is 2.8 hours and on Facebook is 3.2 hours. YouTube links, however, had a half life of 7.4 hours. This is pretty interesting stuff if you’re interested in sharing links across platforms. 

Nielsen released an great social media report recently that states, among other things, that social media and networking websites account for almost a quarter of all time spent online.