When Loyalty Kills

I thought I’d jump back to my series on how good things used badly or to the extreme can damage or destroy your organization or career.  One of those top issues is misguided loyalty – or to be honest, even loyalty – period.  Loyalty is a wonderful trait, and most leaders want their team to be loyal. But be careful not to confuse “loyalty” for “competence.”  After all, how successful can you be when you have a loyal, but incompetent team?

I know one large media organization who’s CEO put his longtime and very loyal assistant in charge of their TV studio.  She was a good person.  She was loyal.  But she knew absolutely nothing about television.  As a result, the entire division started a nosedive and it still hasn’t recovered.

I hope all my team members are loyal, but you must always understand the balance of loyalty and expertise, so you can position your organization for ultimate success.

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Phil Cooke
Phil Cooke is the founder and CEO of Cooke Pictures in Burbank, California (cookepictures.com)where he helps church, ministry, and nonprofit organizations engage the culture more effectively. He's a filmmaker, media consultant, and author of "Unique: Telling Your Story in the Age of Brands and Social Media."

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