Does It Have to Be Perfect?

I have friends who are perfectionists.  They will work for hours and hours just to make one small detail right.  It’s incredibly noble and I completely admire that kind of dedication.  The only problem?  They miss deadlines, they always make excuses why they’re late, and they’re almost out of business.  Perfection is wonderful, but with most things, it’s not realistic.  Don’t intentionally try to make mistakes, but do get the right perspective.  Fix the big stuff.  Make it as close to perfect as possible.  Do your very best.  But hit the deadline.  Ship.  Bring it home.  Land the plane.   Clients and employers want finished work – not the excuse that you were up all night adjusting the margin on page 14.

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Phil Cooke is the founder and CEO of Cooke Media Group in Los Angeles ( where his team helps church, ministry, and nonprofit organizations engage the culture more effectively through media. He's a filmmaker, media consultant, and author of "Unique: Telling Your Story in the Age of Brands and Social Media."