Rare Friends

They are few and far between.

They get you. They know where you’ve been and who you’ve been.

They know the good, the bad, and the super ugly of your life.

They can smell BS a mile away and see right through you.

They know you and still love you. Unbelievable.


They have stuck around even after personal conflict, tension, and misunderstanding.

They know that the journey is far more important than the destination.

They are more concerned about your soul than your accomplishments.

They actually live out many of the words written in Hallmark cards.

They really do know you and still love you. Speechless.


They are there when others won’t give you the time of day for your “crazy ideas”.

They are your greatest critics and yet your greatest cheerleaders in life.

They have been there to celebrate your milestones and have embraced you through difficult times.

They are so much more than “fans”, “followers”, or “friends”.

They are God’s gift to you.


Celebrate them.

Enjoy them.

Honor them.

And never take them for granted.

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Charles is the CEO & Chief Idea-Maker at Ideation, a brand innovation company that specializes in helping businesses & organizations build remarkable brands via innovative business design, organizational change architecture, brand integration, design, web, and marketing services. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. Charles is regularly invited to speak to leading companies and organizations on topics such as creativity, innovation, idea-making, and branding. Executive leaders from brands including Wells Fargo, Toyota, The White House, Catalyst, William Morris Endeavor, mun2, Council of Urban Professionals, Chick-fil-A, and many others have benefited from having Charles present at their key events.