How Do You Change Organizational Culture?

Sometimes, you just can’t do any better than what’s already out there.  This week at the National Religious Broadcasters Convention in Nashville, I hosted a panel with Jeff Skaggs, Founder of Soma Games, Megan Alexander, correspondent for “Inside Edition” and Michael Hyatt, Chairman of Thomas Nelson Publishers.  We had a terrific discussion of how to change your organization’s culture – especially if you’re not the person at the top.  This morning, Michael wrote an excellent post on his blog at – and honestly, it’s tough to beat.  If you’re a leader, or a person in the middle somewhere, you need to read this post right now.

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Phil Cooke
Phil Cooke is the founder and CEO of Cooke Pictures in Burbank, California ( he helps church, ministry, and nonprofit organizations engage the culture more effectively. He's a filmmaker, media consultant, and author of "Unique: Telling Your Story in the Age of Brands and Social Media."

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