Intuition Matters in Idea-Making

Good decision-making is an essential element to the success of any idea. It can mean the difference between an idea being buried and an idea coming to life. Yes, a lot is at stake, especially with important decisions!

While it is true that good research, metrics, and past experiences help inform our decision-making, there will still be countless moments in the idea-making process when these things won’t help us make choices. Many of these kinds of decisions are usually outside our realm of control. It often involves factors that we can’t manipulate like timing, the decision of others, and future outcomes. In these moments, even rationality or reason may not be of much help.

What is an idea-maker suppose to do?

My recommendation is that you follow your intuition (aka “your gut”). While there is no guarantee that your intuition will always come through, it’s a far better option than being stuck or living in regret. Think back on your past experiences. Isn’t it true that your intuition has generally been more correct than not? The percentages are usually in the favor of intuition.

No, I am not saying that you should solely rely on intuition. Please reflect and do your homework before making a decision! Nevertheless, when you come across difficult decisions that have balanced pros and cons, it is a justified move to trust your intuition. In fact, it would appear to be “irrational” for you not to do so given your past experiences. Intuition is a legitimate way of grounding a decision as much as reason is. Consider this…even reason has been wrong in the past.

I believe intuition is more than just a “feeling”. It’s often rooted in our soul’s ability to assess possibilities that we are not even consciously aware.

Intuition matters. Have you heard of mother’s intuition? We should pay more attention to it.

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Charles is the CEO & Chief Idea-Maker at Ideation, a brand innovation company that specializes in helping businesses & organizations build remarkable brands via innovative business design, organizational change architecture, brand integration, design, web, and marketing services. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. Charles is regularly invited to speak to leading companies and organizations on topics such as creativity, innovation, idea-making, and branding. Executive leaders from brands including Wells Fargo, Toyota, The White House, Catalyst, William Morris Endeavor, mun2, Council of Urban Professionals, Chick-fil-A, and many others have benefited from having Charles present at their key events.