How to Make Your Church Website Mobile-Friendly

It’s hard to go anywhere (including church) where people are not pulling out their phones for more than calls. We’re clearly a mobile culture with habits now firmly entrenched in anytime, anywhere access. Churches must, at a minimum, make a mobile version of their websites for these small screens.

For those pastors wanting some stats to back this up, it’s helpful to note the following:

  • 54% (and climbing) of mobile are now smartphone users (125.9 million people in the U.S. own smartphones as of December 2012).
  • 94% of smartphone users have searched for local info – including your church.
  • 66% of smartphone users visited an organization in person after viewing a website.
  • 90% of smartphone users acted within 24 hours of viewing the website.
  • 57% of mobile users won’t recommend an organization based on a poorly designed mobile site.

(Sources: comScore; Google 2012 mobile report)

But where to start? Pastor’s don’t need to bother trying to keep up with the technology, but they do need to empower their staff/volunteer web team to ensure their church websites are mobile friendly.

6 quick checks any pastor can do:

1. Does the website load fast? Mobile phones are not always on Wi-Fi, so under 3 seconds load time is the goal.

2. Is the text big enough to read without zooming? The only acceptable answer is Yes.

3. Is navigation simple and obvious? Less is more with only a few, obvious choices for most mobile websites.

4. Are links thumb-friendly? Text links must be easy to click.

5. Do images fit on the screen? Chances are text-only or very limited picture usage is best (and loads faster, too).

6. Is there a one-click method for a phone number, email and map (directions)? The only acceptable answer is “yes”.

Answering these questions is a quick and easy way to determine if your church website needs a mobile-friendly overhaul. In fact, quite often you’ll find that the exercise of thinking through your mobile website is a great launching point for rethinking your existing desktop website, too. Less really is more!

Optimizing for Mobile

If your church needs a new mobile website, below are a few helpful guidelines to ensure it’s optimized for mobile users.

1. Ensure Fast Loading
• Focus on the information that someone on a mobile device will likely need to know.
• Use Google analytics to see what mobile users are doing on your regular website now as consideration for what should go on your mobile site.
• Consider using responsive design (code-speak here) for flexible layout depending on the size/resolution of the device.
• Limit images and pictures. Text-only is perfectly OK.

2. Simplify Navigation
• Orient the site vertically for most uses (except possibly integrated maps/directions).
• Use a simplified hierarchy in menus. No roll-over menus!
• Use obvious Back and Home buttons.
• If possible, limit navigation to top-level information only; this is not replacing the entire church website.
• Add small icons with clickable links for your social media accounts (Facebook, Twitter, etc.)
• If you have a search box, limit any negative results to simple text with phone number and email address links.

3. Be Thumb-Friendly
• Re-write content to use short sentences and paragraphs. Limit scrolling of text.
• Keep links spread apart to reduce accidental clicks.
• If you use fields to capture information, limit to only essential information to limit typing (and errors).

The future is not mobile for our culture; mobile is now. Churches can easily respond to this reality with simplified, optimized mobile websites to meet people where the are at – anytime, anywhere.

Have you tested your church website for mobile friendliness? How did your site do? 

Previous articleCowboy Junction Church: A Distinctive Church with a Distinctive Mission
Next articleWhat Makes a Stellar Church Logo?
Anthony Coppedge
Anthony has worked in the secular world of A/V, the ministry world of church staff and the para-church ministry of three companies that serve the church space (Auxano, Fellowship Technologies and Worlds of Wow!). Today, his consultancy focuses on helping churches and para-church ministries leverage appropriate systems, processes and technologies for more effective ministry. Anthony leads out of his strengths of effectively caring for people, efficiently managing resources and enabling scalable growth. He has been consulting, teaching, writing and speaking to church and business leaders for nearly 20 years.