Why You Need a Project

Everybody needs a project. It may be your job, but in most cases, it’s something else. Some call it a “hobby,” but to me a hobby is more about relaxation than accomplishment. Retirees often die if they don’t have a project. Once they start feeling they can’t contribute, then their lives seem over. Your project should be a passion, something you’re good at doing, and a way to change your world.

So far, I’ve been able to mix my job and my project. Both involve helping Christian organizations engage today’s media-driven culture more effectively. The only difference is that my job is about helping others do it, and my project is about my personal vision – launching The Influence Lab. Both are focused on the same ultimate purpose – getting our message heard, and changing the perception of the culture toward Christianity.

If you don’t have a project – something of significance that you’re passionate about, then I encourage you to start thinking. What do you want to leave behind? What do you want to be remembered for? What are you better at than others around you? If you’re having trouble identifying it, then you should read my book “One Big Thing: Discovering What You Were Born to Do.”

And if you’ve already read it, then what are you waiting for?  You project begins today.

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Phil Cooke is the founder and CEO of Cooke Media Group in Los Angeles (CookeMediaGroup.com) where his team helps church, ministry, and nonprofit organizations engage the culture more effectively through media. He's a filmmaker, media consultant, and author of "Unique: Telling Your Story in the Age of Brands and Social Media."