I recently had a conversation with a church leader about how to reverse the declining attendance of their 20-somethings audience.
This same conversation is most likely happening at thousands of churches across the globe.
There has been much information written on this subject. Most solutions to retaining this generation fall into four categories:
Creating a new type of creative and more relevant worship service.
Becoming more cause-minded.
Incorporating social media.
Being authentic and real.
While I agree these four solutions are necessary, we need to look even deeper into millennials and how they are feeling. Many experts feel 20-somethings are apathetic.
I want to propose to you that millennials are not just apathetic. Millennials are angry.
This theory flows from a September 2013 Fast Company article featuring comments from Nancy Lublin, CEO of Something.org, and Umair Haque, director of Havas Media Labs. They are experts in helping companies adapt and better understand social change, causes, the needs of millennials and how to more effectively engage them as customers.
Their insights are something all pastors and church leaders can learn from in creating churches angry millennials love to attend.
1. Angry millennials will love churches who admit the world is broken.
Whether it is global economy, the family unit, the church, the inability to find jobs or society in general, 20-somethings see the world as broken and change is needed. So how should churches deal with change? Keep reading.
2. Angry millennials will love churches attracted to optimism.
Churches that retain millennials provide a sense of hope and can better improve the quality of life for people.
