4. Don’t have any preaching.
The number-one reason people decide whether or not to come back to a church they visited is how they felt about the pastor.
I’m not advocating an hour message—it’s Christmas after all—but the teaching pastor should have at least a 15- to 20-minute message so he can engage newcomers and share with them his heart and teaching style.
5. Don’t give them a reason to return.
Ok, you had multiple services on Christmas Eve, and it was beautiful; people showed up in droves, and you had one of your best days.
And then what?
Well, the first of the year is just a weekend away. That’s a key time when people make New Year’s resolutions, and often, one of them is to get back in church. Have a new year series ready to promo that day.
Enclose the graphics and message titles in the bulletin for your Christmas Eve service. Produce a short video that promotes the new series and invites people back. You’ll be surprised how many people will take you up on that offer.
Has your church ever made any of these Christmas planning mistakes? How does your church celebrate Christmas?
