6. Promote creatively and strategically.
One of the most expensive parts of an outreach event is the process of getting people there. Through the years, Donelson Fellowship in Nashville, TN, has learned that the best—and cheapest—form of promotion is word-of-mouth. That’s why the church first aggressively promotes outreach events to its members months ahead of the date. Then a few weeks before, the church prints and distributes small invite cards to its members, recognizing the importance of recommendations and relationships.
7. Select a strategic location.
In some cases, event venue selection can offer the most visible and economical promotion. Intent on reaching the college students surrounding Christiansburg, VA, Main Street Baptist Church set up an event in the middle of campus on Virginia Tech’s drill field. More than 500 students showed up for open-air singing, moon bouncing, food, and games. The church used the money it would’ve spent on advertising for the event itself.
“Even with a ton of promotion (fliers, advertising, etc.), we would never have drawn the students who stopped out of curiosity,” says Pastor Craig Hughes, adding that he saw students make decisions for Jesus that night. As a result, more than a dozen new students and their friends come to Main Street’s college group.
“We’ve also seen about eight to 10 families join our church because they heard about the service at Virginia Tech and were curious.”
8. Enlist church members’ hands-on participation.
Instead of hiring companies to provide simple services, ask worshippers for help, like stuffing 20,000 plastic Easter eggs each year with candy for Donelson Fellowship’s annual Easter egg hunt.
Along with other area churches, St. Paul’s—an urban church in Newport News, VA— offers a “Good Friday Dinner & a Movie” ministry. Each week, the church opens its doors to the neighborhood to enjoy a meal and a movie in a safe, drug- and alcohol-free environment. Volunteers from participating churches perform all the labor involved, and a local charity donates food for the meal.
9. Let the congregation know the needs.
One of the best internal benefits to outreach events is the unity that’s created when the whole church works together to reach the community. In addition to manpower, members may also help with the bottom line. But they first have to know about the need.
Temple Baptist Church in Titusville, FL, solicited the help of its congregation members, and as a result spent just $900 on its First Annual Sportsman Banquet—a $3,500 event not in the church’s budget. The men in the church passed out 400 free tickets to friends and colleagues.
“We made the needs known to the church, and one of our members donated $2,000 of the cost,” says Pastor Leroy Eldridge. “Late in the afternoon at the event when most of the guests had gone home, we took up an offering and received $600.” Another businessman in the church donated a $900 shotgun.
During the banquet, 15 men accepted Christ. “The whole day was a success,” Eldridge recalls. “We saw men come to Christ, introduced others to our church and watched what happens when a church works together to reach out.”
10. Know your community’s interests and needs.
Drawing the unchurched doesn’t always require a meal or a carnival. Instead, ask yourself, “What issues are the people in our church’s community dealing with right now?” First Baptist Church in Fort Lauderdale, FL, hosts personal finance workshops with very little cost to the church, says Associate Pastor Mike Jeffries. And national organizations like Crown Financial Ministries assist in event promotion.
“Certain needs are actually names: ‘financial counseling,’ ‘friendships,’ ‘single parents.’ If we’re meeting needs and getting the word out about the availability of those programs, we don’t need a celebrity name to attract our community.”
