5 Benefits to Churches Who Blog
- Google Sees You – We all know that if people can’t find you when they search online, you practically don’t exist. Regularly and thoughtful blogging makes your church more “search engine friendly” and ultimately makes it easy for guests to connect with you.
- Content for Social – Rather than another graphic square that tells people your service times for this weekend, your blog content is a fantastic fuel to feed your social media channels.
- Make Your People “Famous” – People love seeing their names in print. Posts like “volunteer of the week” and “small group profiles” are great ways to celebrate people in your church.
- Test Content – Blogging is a fantastic channel to work on ideas that you are going deal with in other venues in your church. This could be through passive channels of merely sharing ideas that you’re thinking about or effective methods like polling & surveys.
- Extend Learning – Prevailing churches are looking for ways to extend the learning beyond just the weekend and into rest of their people’s lives. Blogging gives the church an opportunity to take what you’re talking about on Sunday and push those lessons into the rest of the week.
NewSpring is probably the most beautiful example of church blogging around. They provide helpful articles on a wide variety of topics and are committed to creating regular compelling content. In Church Growth Flywheel, we pulled their strategy apart and looked at how you can apply lessons to your church.
Maybe it’s time to go old school?
When it’s all said and done, it’s about being effective. Rather than jumping just to the latest trend, you should be looking for what is an effective approach to ensuring that the right message is getting to the right people at the right time at your church. As we’ve shown above, oftentimes the solution is right under our nose and we just need to apply it. I’d love to hear from you about what you’ve done that seems kind of “old school” but has worked well in your community!
This article originally appeared here.