1. Is my church as intentional as Starbucks is at reaching my community?
I can assure you this isn’t a completely altruistic endeavor for Starbucks. At the end of the day, it’s all about their stock price and the bottom line.
Obviously, they’ve come to the conclusion that community service helps them sell coffee. This strategic initiative helps them fulfill their mission.
2. Is my church any different than Starbucks is at reaching my community?
Just to shoot straight with you, this “outreach” that Starbucks is engaging looks identical to many local missions efforts I see in churches across the country today.
And if we don’t effectively connect the mission to the message, the church looks no different than Starbucks. (Other than the fact that their marketing is better and our coffee is not as good.)
So you tell me. Is it Starbucks, or is it church?
