If a first-time visitor to your church has to ask more than one question, you’ve probably lost them for good.
Here’s why.
We live in America. American’s by nature shop. Shoppers not only shop, they compare. Not only do they compare, they keep score. When Americans (your outreach target) walk into a store, restaurant, movie, doctors office, or church, they are keeping score.
Shopping, comparing, and keeping score is not just a part of our American culture, it’s who we are.
Unanswered Questions Push Visitors Away
When a first time visitor can’t figure something out on their own, they are forced to go ask a question. The reason this is such a big deal is Americans expect their questions to be answered for them. In their Monday-Saturday cultural norm, most questions are answered before they have to ask. So when they have to ask a question at your church on Sunday, they get frustrated (the opposite of a positive first impression). That one frustration generates a negative mark on their shoppers score card and once your visitor gets a few of those, they won’t return to your church ever again.
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