Underhill’s studies also proved that the longer a shopper remains in the store, the more he or she will buy. And the amount of time a shopper spends in a store depends on how comfortable and enjoyable the experience is.
Imagine a guest coming to your facility for the first time.
What if they:
… couldn’t find a convenient place to park near the main entrance?
… had trouble locating where to drop their kids off?
… got turned around and lost on the way back to the worship center because of the lack of signage?
… were dismayed by the dinginess of your children’s space?
You get the picture.
Now imagine the same guest:
… driving in a well-marked parking lot with greeters directing them to a guest parking spot right by the main entrance.
… being welcomed by another greeter at the door, helping the guest find bright, cheerful, warm spaces that their child eagerly rushes into, staffed by caring leaders.
… following color-coordinated signs directing your guests to and from the worship center with no confusion; and so on.
Which guest is going to return?
So, the “science” of shopping can teach the church a lot about how our building appearances and our welcoming processes can improve our ability to attract, and retain, guests (and members).
How does this “science” lesson translate to your church?
