4. They acclimated first-timers.
Every time someone entered the door, if they didn’t know them, they took them through a mini tour of the experience. It wasn’t a canned presentation, but it provided the basic information one would need to understand the uniqueness of this place.
5. They engaged comfortably.
They made everyone feel welcome, but they seemed to interact with you depending on your level of interest. If you simply wanted a cup of coffee, they learned soon enough to leave you alone, but if you wanted someone to talk to, you got that also.
6. They followed through.
The next day, they connected with me on Facebook. They actually “liked” some of my posts.
7. They provided quick entry to feel a part of the vision.
The most unique item was their “Pay It Forward” board. A large, handwritten piece of paper hangs on the wall. It contains drink orders prepaid for future customers. You can take one or add one. You can make up unique requirements for the type person you are looking to bless. (An attorney. A homeless person. Someone willing to sing a song, etc.) I bought a large cup of coffee for someone besides my own. In 10 days, I was told they’d been through four of these large pieces of paper.
It was interesting to watch how quickly customers were engaging in something exciting, something unique, something they felt gives back to the community.
Of course, the key to all this will be whether or not they can sustain this energy. Apparently, when I entered 10 days after opening, the two owners were the only employees. They are new and excited. If they can maintain it, however, I believe they have a very successful business model.
But I’m not in the coffee business. I am a church leader. I always want to be learning how I can do what I do better. And honestly, I learned some things from this coffee shop experience.
Anything jump out at you that could improve what you do at your church?
