5 Direct Mail Pieces Your Church Could Try This Year
- Series Invite Cards – Instead of just handing out invites to the next series coming at your church, you could mail two copies to all your people and ask them to invite two friends.
- Volunteer Thank You Cards – Everyone loves a handwritten note. It brings a smile to people’s faces when we take a minute to write out a few kind words to people who serve in our ministry.
- First-Time Donor Gift – A tool something like “What Happens When You Give” is a perfect way to acknowledge people who choose to fuel the mission at your church.
- Recall Letter – If someone comes as a “first-time guest” at your church but you don’t see any evidence that they’ve been back in the last two months…send them a letter with a coffee shop gift card and ask them to join you again!
- Annual Report – Taking time to celebrate what is happening through an annual vision report is a perfect thing to mail out to your community. A well-crafted vision report reinforces that people are making the right decision being a part of your community.
Like most forms of communication, direct mail needs to be regular and high quality. You won’t see an immediate response from one single print piece that you send to people’s home. However, over time as you submit pieces to people’s homes, you’ll notice that your people will respond to what you’re sending their way.
Calling People Still Works
Perhaps one of the greatest ironic twists of technology’s fate is that as the “phone” became ubiquitous and went from being used for calling the homes that people live in, to calling people directly, we call people a lot less than we used to. In fact, lots of people seem to be allergic to talking on the phones that they carry around in their pockets all the time. The availability of this technology is a tremendous opportunity for churches.
…like really calling people.
Your church could organize a small team to ask people who they are inviting to the upcoming “big day.” A few years ago, we assembled a team to call 2,500 people connected to our church to ask them to come to our Easter services, and in the end, it was part of us setting an attendance record that year. [ref] With a little organization and motivation your team can make hundreds of connections at scale and see people more plugged in with what God is doing at your church!
…or at least texting people.
The “open rates” on texting are nearly 100 percent because people are reflexively answering those little notifications that happen when someone texts them. A well-timed text can be received by your community as a small gift on their phone. Texting is also a perfect tool to drive “calls to action” like registrations because you know it’s being received on a phone that can open online forms and registration systems.
…the 1% factor.
Experience shows that about 1 percent of your audience will be annoyed by this personal approach to communication. Be ready for a tiny group of people that will think you’ve stepped over some line and are invading their privacy. You have just reached into their pocket or purse and asked them to pay attention for a moment, so it’s somewhat understandable. Don’t be put off by this group though…the clear majority of people you reach out to will be thankful that you reached out to them!
This one baffles me. Why doesn’t your church have a blog where you’re communicating with your people and your community regularly? This free communication channel continues to provide considerable benefits to churches who invest the time to make content and share it on a regular basis.