7 Tips for Better Social Media

You have a social media presence, but is your reach like an octopus on roller skates? Try these tips.

Does your church have a Facebook page? Yes. Is your youth group’s latest jam session on YouTube? Likely. Is your pastor featured on LinkedIn? Maybe. Who are your official church tweeters?

Uh, let’s form a committee for that.

If your church is like most, you have a social media presence, but your reach is like an octopus on roller skates—plenty of action with no forward momentum. Harness social media power using these tips.

Embrace texting.

It might seem counterintuitive to pastoral care, but millennials—the future of the church—are text-centric, often praying via digits.

Use Facebook and Twitter to extend your ministry.

“Church” is happening everywhere. Find seeker,- and believer-created Facebook pages, and join the conversation. Similarly, track and use popular Twitter hashtags such as #Jesus, #prayer, #church, and even #spirituality, or #Allah.

Use the “check-in” feature

on Facebook, Foursquare, or Google to let people know you’re available for a chat at the nearby coffee shop or to remind them of a ministry meeting.

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Outreach magazine provides fascinating stories, field-tested ideas, and insights for effective church outreach. Awarded both secular and Christian recognition for excellence in content and presentation, Outreach magazine serves as a fresh stream of practical resources and tactics for pastors, lay leaders, and ministers in all areas. Outreach magazine also publishes the widely sought Outreach 100 issue, annually featuring the top 100 largest and fastest growing churches in America. Personalities featured on the cover of past issues include Erwin McManus, Franklin Graham, Josh McDowell, Dan Kimball, Francis Chan, and others.