Adrian Pei works as Director of Creative Arts and Resources at Epic Movement, the Asian American ministry of Cru. He earned degrees from Stanford University and Fuller Seminary, and is passionate about writing and developing culturally-aware leadership. You can find him on his blog at www.adrianpei.com, or on Twitter at @adrianpei.
If the people in your community don’t know that your church exists, they won’t ever join your church. A frequently overlooked step in connecting with a community is simply building baseline awareness of a church in that broader community.