Corporations use tag lines all the time to great success. All the way back to “The Pause That Refreshes” (Coca-Cola 1927), a creative tagline makes a dramatic difference in capturing the attention of consumers with a well crafted line. If you’re looking for an example of a creative tagline, here’s a good list of the 50 Greatest Taglines of all time:
So the next time you need a great line to launch a product, sermon series, fundraising campaign, or to change your perception in the marketplace, remember missionary William Carey. Although he started his career as a businessman making shoes, he didn’t have any training in advertising. And yet his one single line inspired one of the greatest missionary movements in history.
Will your next tagline have that much power?
This article on the power of a creative tagline originally appeared here, and is used by permission.