5 Ways Your Parking Lot Might Be Holding Back the Redemptive Potential of Your Church

Church Parking Lots without Volunteers Are Missed Opportunities

If your church doesn’t have people serving on a parking team, you must know that people within your church are missing out on a perfect service opportunity. Over the years, I’ve found that churches that have parking teams are actively engaging a group of volunteers that lots of other churches seem to be unable to connect with. I love the churches that have parking teams which espouse an almost superhero-like ethics as they serve outdoors all year long. “Neither snow nor rain nor heat nor gloom of night stays this team from the swift completion of their appointed service”…even the postal service can’t claim that anymore!

Your church grows when more people get plugged in and they spread the word among their friends. As you get this group of volunteers plugged into your church, they will start telling other people. Also, churches develop faster when they see more people getting plugged into the community. As you move a group of people from anonymity to community through serving on a team, the church is inevitably strengthened.

Five Tips for Launching a Parking Team

  • Start With the Who – The team leader is critically important for this team. (Any team, really!) Find an outgoing team builder who doesn’t mind asking people to join the team. Typically these are high energy folks because it takes a lot to push and stay outdoors all year long!
  • Launch in a Mild Season – Please don’t launch this team in July if your church is in Florida, or in January if you’re in the upper peninsula of Michigan. Launch the team in a “shoulder season” where your team can effectively do its task before the heat or cold sets in.
  • Consider the Uniform – Give your people something to wear that will help them stand out while serving. Think about the different kinds of weather when considering various parts of the uniform.
  • Training! Training! Training! – Make sure to think through exactly what kind of experience you want your guests to have upon their arrival. Talk it over with the team before they start. Draw it out on a diagram or two for the visual learners. Oftentimes, theme parks do a fantastic job of parking people. Maybe you could take your people to visit a theme park to watch and understand what they do.
  • Celebrate Lots! – This team needs lots of public celebration and admiration. These people are considered to be heroes of the church because of what they do for you. Talk lots about them from the stage and celebrate their service. You can’t overemphasize how amazing this group of people really is!

Your Church’s Parking Lot Is a First Impression…all week long!

The first thing that most people typically see about your church is your parking lot. This is not only the case on weekends when your guests arrive, but also all week long as most people just drive by your parking lot.

I’ve seen some churches with a small forest growing between the cracks in the parking lot by communicating that it’s a very long time since anyone parked there. We’ve all seen a worn out parking lot that hasn’t been painted since the Spice Girls were on Top 10 radio and it all looks far too depressing.

Stand back and look at your parking lot. If it were the only thing that people knew about your church, what would it communicate? For most of us, it is the only thing people know about and identify with our churches because they simply drive by and don’t come in. Ensure your parking lot communicates that your church is welcoming and open for one and all!

On a related note…have you ever stopped to consider what your parking lot communicates if it’s empty throughout the week? All of our buildings have their heaviest usage during the weekends, but does that mean they’re completely empty during the week? Does an empty parking lot throughout weekdays implicitly communicate that your church isn’t relevant to the lives of rest of the people? Just wondering.

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Rich Birch
Rich serves as Operations Pastor at Liquid Church in the Manhattan facing suburbs of New Jersey. He blogs at UnSeminary.com and is a sought after speaker and consultant on multisite, pastoral productivity and communications.