The Growing Church Communication Gap

As a pastor and church leader, I’ve always been sort of a rebel. 

I look at things not as they are, but as they could be.

That’s not an easy path, particularly in the church world where, along with the bad economy, safe often is the understated status quo.

One reality in the church world is that 70% of the people living in most American communities now CHOOSE not to get up and go to a church service on Sunday.

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I’m pretty sure if Batman heard that amazing statistic, he would shout:  

“Holy church frustration!!”

The experts say there are lots of reasons for this stat, but the one that I don’t ever hear is the one that I feel should be at the TOP of the list:

There is an ever-growing CHURCH COMMUNICATION GAP.

The 70% can no longer relate to how most churches in America communicate their message on Sunday.

THEY watch videos (3 billion a day).

WE talk to them.

THEY love variety.

WE do pretty much the exact same thing every Sunday (greet/music/message/music/dismiss/repeat-repeat-repeat-repeat).

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barrywhitlow@churchleaders.com'
Barry Whitlow is a Church Growth Consultant and pastor specializing in visitor attraction & retention; how to cast vision to keep giving momentum high; church growth through guest services; and capital campaign fundraising.