This is a guest post by Pastor Terry A. Smith. Terry has served as Lead Pastor of The Life Christian Church for twenty-seven years. TLCC – a non-denominational faith community with campuses in West Orange and Paramus, New Jersey – is known for its vibrant diversity and robust leadership culture with people from more than 132 distinct communities in the New York City Metro area participating in the life of the church. Terry is also a co-founder of The New York City Leadership Center.
If the people in your community don’t know that your church exists, they won’t ever join your church. A frequently overlooked step in connecting with a community is simply building baseline awareness of a church in that broader community.