Home Ministry Tech Leaders The #1 Quality of Good Video Editing is . . . Storytelling

The #1 Quality of Good Video Editing is . . . Storytelling

good video editing

When editors talk about good video editing, generally speaking, they want to talk about:

1. What editing software they use. (Final Cut, Avid, Adobe Premier—whatever)
2. What effects software they use. (After-Effects, Photoshop, Maya—whatever)
3. What cameras they like to edit footage from. (RED, DSLR, Canon C300—whatever)

Good Video Editing is . . . Storytelling

But I rarely talk to a video editor who wants to talk about storytelling. It seems really low on the food-chain for most editors. But the truth is, being able to tell a story is the single most important skill you need. That’s one reason I hate to see directors or editors sending demo reels that are “compilation” reels. You know the kind—they pick some hot tune and then cut single shots together from the last 50 projects they worked on. I’ve written before on why I hate to see those kinds of demo reels. You can read that here.

So—if you want good video editing here’s what I’d do:

1. Read the book Story, by Robert McKee.

Most people think it’s just for screenwriters, but it’s a fascinating analysis of how to put a story together.

2. Start reading novels.

Put down the video magazines and pick up Moby Dick. Novels will help you understand the flow, pacing and style of great stories.

3. Watch story driven films and videos.

I say “story driven” because sadly, a remarkable number of videos, TV programs and even movies today are driven by something other than a great story. Learn to tell the difference and recognize good video editor.

4. Start exploring stories on a regular basis.

There are plenty of books, conferences and seminars on the subject.

The bottom line is that with commercials, short films, TV or movies, unless you can look at a file folder full of shots and craft a great story out of those images, you’ll never make much of a mark in the industry.

Experienced editor: What’s your best recommendation for improving storytelling skills?

 

This article about good video editing originally appeared here, and is used by permission.

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Phil Cooke, Ph.D, is a filmmaker, media consultant, and founder of Cooke Media Group in Los Angeles, California. His latest book is “Ideas on a Deadline: How to Be Creative When the Clock is Ticking." Find out more at philcooke.com.