Lacks relevant information
Put yourself in the place of a visitor. What questions do they have when they come to your website? What time is service? What is the worship style like? What should I do with my kids? Do you have answers for these questions? If not, a potential visitor will probably move on to the next church website in their search results. Your front page should have relevant and timely content. More often than not, your website’s front page should be dedicated to the potential guest. The information you display there will determine whether a online seeker becomes an in-person guest on Sunday.
Out of date style
Does your website look like it’s stuck in the 1990’s? Sure, fifteen years ago, if you had a website, you were cool. I hate to break it to you, but those days are long gone. Now, style means something. A dated website sends a message that you are behind the times. This doesn’t mean you have to always be chasing trends, but it does mean you need to understand shifts in web design. Clean and simple never go out of style. Neither does well thought-out navigation. Little things can make a difference. Across the web, pictures are getting more real-estate space. Simply adding more pictures of your church in action will give your site a much different feel.
Technical dysfunction
Nothing is more frustrating than a website that doesn’t work. Broken links, missing pictures, or error messages show the user that your website isn’t maintained well, and therefore not a priority. Sites that don’t work on mobile devices fit in this category, too. Your website needs to be mobile-friendly, and you should regularly audit your website’s functionality to discover issues before a potential visitor does.
Incomplete story
While your church website might be good at describing what you offer and when you offer it, nothing attracts visitors more effectively than telling the personal stories of how people’s lives are being changed by your ministry. Personal stories are always more impactful than a list of facts. It’s also important to consistently update each section of your website. Just because your men’s ministry is awesome at updating their section of the website, doesn’t mean they’re more important than your youth ministry whose section on the site is less regularly updated and has less information. Make sure your site clearly reflects your church’s priorities and that you’re telling the story of everything your church is doing.
As communicators, our key responsibly is to remove barriers that keep people from getting the information they need. When we don’t think about the end-user’s needs, we are building barriers. When we ignore the problems, we let the barriers grow taller. If your church website contains barriers, take a look at our ebook, “The Church Website Guide,” to get more help.
This article on church websites originally appeared here, and is used by permission.
