4 Must-Know Church Marketing Secrets

2. Marketing is not what you say, it’s what people hear.

  • We need to stop speaking in tongues. [This isn’t anti-charismatic.]
  • We need to be interpreters.
  • We have created our own language in the church subculture.
  • The challenge we have is that language matters.
  • Language is oftentimes our first impression.
  • Are we speaking in a way that people easily understand?
  • Does what we say make sense?
  • Are we creating easy onramps for people or creating barriers with our language?
  • It’s not about dumbing down the Gospel but making it easy for people to connect and understand.
  • Remember to have an outside set of eyes and ears.
  • Jesus was a pro at this. He used everyday terms and ideas to express the most significant spiritual truths.
  • We’ve just created our own language trying to explain it all.
  • Go back to the basics.
  • Also, remember perceptions matter. How you say something is just as important as WHAT you say.

Example: Phil Davison

  • Listen to what you say through the filter of people’s perceptions.
  • Get people’s feedback.

Read Marketing Secret #3 >>

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Tim Schraeder is a church communications guy who is passionate about seeing the Church communicate and tell its story more effectively. For over 10 years he’s served churches as a communications director, most recently serving on staff at Park Community Church in Chicago. He presently serves as the co-director for the Center for Church Communication and is a branding and communications consultant with Church Solutions Group, working with churches and organizations across the country.