2. Marketing is not what you say, it’s what people hear.
- We need to stop speaking in tongues. [This isn’t anti-charismatic.]
- We need to be interpreters.
- We have created our own language in the church subculture.
- The challenge we have is that language matters.
- Language is oftentimes our first impression.
- Are we speaking in a way that people easily understand?
- Does what we say make sense?
- Are we creating easy onramps for people or creating barriers with our language?
- It’s not about dumbing down the Gospel but making it easy for people to connect and understand.
- Remember to have an outside set of eyes and ears.
- Jesus was a pro at this. He used everyday terms and ideas to express the most significant spiritual truths.
- We’ve just created our own language trying to explain it all.
- Go back to the basics.
- Also, remember perceptions matter. How you say something is just as important as WHAT you say.
Example: Phil Davison
- Listen to what you say through the filter of people’s perceptions.
- Get people’s feedback.