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Nurturing Creativity at Your Organization

The Business section of the Los Angeles Times quoted me Monday in answer to a reader’s question about creating a more innovative environment at work.  I thought you might enjoy the answer, because I’d like to know how your own corporate culture compares.  Here’s the story: 

Dear Karen: How can we encourage more creativity from our employees?

Answer:  Start at the top, by ensuring that your organization nurtures and rewards creative thinking, said Phil Cooke, a Burbank media consultant and author of a new book, “Jolt! Get the Jump on a World That’s Constantly Changing.” Meet with your leadership team, perhaps off site, and brainstorm about what impedes innovation at your business. “Make sure they understand that all restrictions are off and they shouldn’t be afraid to be open and honest. A truly open and inventive atmosphere will never happen unless employees know they won’t be penalized for their honesty,” Cooke said.
___________

That last line is the key:  A truly open and inventive atmosphere will never happen unless employees know they won’t be penalized for their honesty.

Here’s my question to you: Do you feel that you currently work in an office that (within the bounds of courtesy and respect,) you can be completely open and honest?

Let me know your answer…

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philcooke@churchleaders.com'
Phil Cooke is the founder and CEO of Cooke Pictures in Burbank, California (cookepictures.com)where he helps church, ministry, and nonprofit organizations engage the culture more effectively. He's a filmmaker, media consultant, and author of "Unique: Telling Your Story in the Age of Brands and Social Media."