In a world of unlimited choices – cable channels, books, music, movies, advertising, media, websites, social media, and more, people have more options than they know what to do with. That’s why if you’re preaching a sermon, pitching a movie, publishing a book – however you’re getting your ideas out there – the initial perception of YOU matters more than ever. I don’t care how great your sermon is. I don’t care how timely your business idea is. I don’t care how wonderful your screenplay is. If the investor, reader, customer, or donor doesn’t have a immediate, positive perception of YOU – they’ll move on without taking the time to look closer. As a result, how people view you may be the single most important key to whether or not they’ll listen to your ideas. Their perception of you – good or bad – is what determines whether or not they’ll listen to your ideas or your message.
So in today’s distracted, cluttered culture, it’s not just about your project or idea, it’s also about you. What do you communicate in the way you present your ideas? How about your attitude, way you dress, how you speak, and more?
Think about it. Your ideas matter, but in a world of unlimited choices, they have to get past you first.
Are you ready?
