Established in Nashville, Tenn., in 1891, LifeWay Christian Resources of the Southern Baptist Convention is one of the world’s largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies and Internet services through LifeWay.com. The company also owns and operates 156 LifeWay Christian Stores throughout the United States, as well as two of the largest Christian conference centers in the country. Through its publishing division, B&H Publishing Group, LifeWay has produced one of the most accurate and readable Bible translations ever - the Holman Christian Standard Bible. LifeWay is a religious nonprofit organization that receives no funding from the denomination, and reinvests income above operating expenses in mission work and other ministries around the world.
"Somebody who is a very good negotiator can tell you exactly what they do when they negotiate," says Steve Cunningham. "Similarly, if we are living out [Jesus’] commands, we can tell you exactly how to do it."