Right now, repeat this after me:
“There are things that I’m emotionally attached to. I recognize this potential weakness. I need to invite someone to be honest with me about these things and do what they encourage me to do.”
That wasn’t so hard, was it?
This happens all the time, and we have to recognize that we are going to get in the way of what’s best for your ministry. Need proof? Look at the 60-year-old wearing clothes that he/she bought 20 years ago. That person thinks they look great because 20 years ago they WERE great. However, no one has been truly honest with that person saying, “Dude, can I take you shopping?” or someone did, but the person doesn’t believe them.
Just know that this IS going to be you someday. It could be you now.
Here’s what you need to do:
- Invite others (especially those of a generation or two below you) to give you constant feedback. Recognize that as you get older, you get more and more out of touch… no matter how awesome you were 10 years ago. If everyone is telling you what you want to hear, you need to find new people because they’re not being honest with you. This extends beyond your ministry (like your clothes, things you say and other stuff). Surround yourself with honest people and listen with an open mind.
- Resist your urge to resist the advice the others are giving you. You’re going to want to push back. You’re going to want to believe that they don’t know what they’re talking about. By all means, get a second opinion or a third, but when they all tell you that you need to stop using PowerPoint … for the love of God, stop using PowerPoint!
If you want to remain relevant in the ministry in which God has placed you, and you want to continue to be effective with the kids, volunteers and parents who attend your church, ruthlessly evaluate yourself on a regular basis.
Evaluation: Measuring What You Can’t See
Effective evaluation can be very hard to do, especially when it’s your own ministry. We’re too bought in and invested that bad news is hard to take or it just takes more emotional effort to go digging for the ugly stuff. This is where it might be helpful to bring in people from the outside to poke around and ask questions that you haven’t thought to ask yet. Sometimes though, I think we get in trouble because we’re only evaluating the things we can see. What you can’t see tells an entirely different story.
This is where leader’s bias comes in. On any particular weekend, hundreds of elementary kids come to our programs and they love it. We get emails and comments in the courtyard about how much the kids love coming to church. We do baptism interviews and these kids talk about why they love coming to church and it’s easy to get a slanted view of performance. We change our tactic and begin asking the kids who already love our program what it is that we could do better to make them love it more. Although this is never a bad idea, we’re missing the point entirely. We’re only evaluating what we can see.
The invisible factor is the one element that MUST be evaluated. As I shared in my last post, we discovered that about 60% of first-time families came once and never came back. This is the massive chunk of the iceberg hiding under the surface that deserves attention; otherwise it will sink us. We can tweak the services and environments for the segment of kids who already love what we do, but it won’t change much for the masses who come once and never again.
To dig into this area, we’re about to send a survey to parents who checked in their kids only one time in the past six months. Their visit is still fresh enough that they’re likely to remember why they didn’t want to come back. We’ll send a simple survey and look for trends and similarities. We’ll follow up with phone calls some so we can dig even deeper. As we’re looking at making tweaks and modifications in the coming months, this feedback will prove invaluable.
Another way to get real-time feedback is to survey first-time families every week. Our south campus team actually sends an email every weekend with a survey to first-time visitors. Not many respond, but the feedback they do get is really helpful.
The second way to measure what you can’t see is pretty simple, but not very obvious to many people. What are others doing that you aren’t? When was the last time you visited another church you respect or have heard a lot about and observed what they are doing? You’re likely to find that there are many small changes you can make this weekend that have a huge impact. Remember these three points:
- There’s no need to reinvent the wheel.
- We’re not competing against each other.
- What worked yesterday is stale today.
It could be that the very thing or things that will turn things around for your ministry are right under your nose. Widen your evaluation spotlight and take a good hard look at the things you can’t see.