I don’t have hard data, but many tech leaders have told me that seniors are their fastest growing market. After all, keep in mind that even seniors in their 70s and 80s are part of the rock and roll generation. So after a lifetime of The Grateful Dead, The Stones and The Allman Brothers, do you really think that new worship leader or an amazing new website is going to freak them out?
I remember setting up my elderly father’s email account. Once he got it, he pounced. I started getting six to eight emails from him a day. It’s a great example of how seniors embrace technology.
The lesson? Don’t let nervous members of your leadership team fight against more contemporary design and new technology because they think the older audience will pack up and leave. Nothing could be further from the truth, and more research is proving it.
This article originally appeared here.
